Åsa joins Waselius from her position as IP partner at another Finnish law firm. Åsa has more than 25 years of experience in advising companies across an array of industries on trademark, copyright, market law and trade secret matters. In particular, Åsa advises companies on strategic management of IP portfolios and she also regularly counsels them on licensing, franchising and distribution arrangements as well as anti-counterfeiting and unfair business practice related issues and disputes.
Åsa is recognised as a leading IP lawyer in Finland by Chambers and Partners and Legal 500, and is named within the Top 250 Women in IP 2020/2021 by Managing Intellectual Property. She has contributed to both national and international publications within IP, franchising and commercial contracts and is a frequent speaker at Nordic IP seminars.
IP related work continues to be a growing area and the strengthening of the IP practice is an important strategic step for the firm. Åsa’s high professional profile will add further strength and depth to the firm’s IP team and underlines the firm’s investment in its IP practice. Åsa’s energy and enthusiasm is aligned with the firm’s culture and ambitious plans for the future where our clients will benefit from an even more robust expertise in the full range of legal services.
Åsa Krook
Partner