Åsa Krook
Partner
Joined Firm: 2020
Languages: English, Swedish, Finnish
+358 (0)9 668 95296
+358 (0)40 709 2941
asa.krook@waselius.fi
View on LinkedIn
Download vCard
Download CV

Practice areas
Åsa advises in the field of contentious and non-contentious intellectual property law, marketing law and commercial contracts. She has extensive experience in strategic IP management, complex franchising, licensing and distribution arrangements and she frequently advises major international clients on trademark, design, anti-counterfeiting, trade secret and unfair business practice related questions and disputes as well as in M&A related IP matters.
Recognitions
* Recommended as leading lawyer in the field of Intellectual Property by both Chambers Europe and Chambers Global
* Recommended in Intellectual Property by The Legal 500
* Ranked as leading Franchise lawyer by Who’s Who Legal
* Ranked as Leading Trademark Professional (GOLD) by WTR 1000, 2014 - 2025
* Global Leader in Finland by World Trademark Review 2021
* Member of Top 250 Women in IP 2019/20 and 2020/21
* Trademark star by IP Stars (Managing IP)
* Recommended IP expert in the IAM Patent 1000
* Highly recommended in Intellectual property by Leaders League 2022
* Recommended in the field of Intellectual Property by Best Lawyers®
* Exclusive winner of ILO’s Client Choice Awards 2016 General Corporate Category for Finland
Career and qualifications
Waselius Attorneys, Partner 2020-; Borenius Attorneys (Partner 2014-2020, Specialist Partner 2011-2013, Senior Advisor, 2010–2011, Senior Associate 2006–2010); Forum Partners Attorneys, Attorney at Law (2004–2006), KPMG, Legal Counsel (2001–2004), Canon Europa, Amsterdam, Legal Counsel (1998–2000), Rakennus Oy Lemminkäinen, Legal Counsel (1997), District Court of Parainen, court traineeship (1995–1996), Keijo Heinonen Attorneys, Lawyer (1994–1995)
Education: University of Helsinki, LL.M. 1994; Amsterdam University, LL.M. 1998
Selected experience
* Successfully represented NaturaMed against the Finnish Consumer Ombudsman in the Market Court in a significant marketing law case;
* Successfully represented a German company and its Finnish subsidiary in the automotive industry in a trademark and auxiliary trade name dispute in the Market Court;
* Advises global brand owners with internationally well-known brands in trademark portfolio management, trademark strategies, contentious IP matters and commercial contracts;
* Represented successfully the European market leader in bone cement and its Nordic branch in the Market Court in a complex dispute regarding unfair trade practices and unlawful use of trade secrets;
* Advised a major Finnish dairy company in the sale of its starter culture ingredients business, including ingredients rights, patents, know-how, trademarks and licensing;
* Advised a listed Finnish company in the grocery chain in the negotiations of several master franchise agreements for the Finnish and Russian markets;
* Assisted international franchise chains in various sectors in their establishment and activities on the Finnish market;
Member
Strategic, swift and solution-oriented, Åsa is a highly efficient and experienced professional. Her profound legal knowledge, combined with her easy-to-work-with demeanour, ensures collaborations with counsel are fruitful and that the clients receive top-notch service.
Åsa Krook is an outstanding lawyer. Åsa is quick, accurate and has longstanding experience and profound legal knowledge. If the case requires, she will offer practical and business-oriented solutions.
Åsa Krook – she is super responsive, and always goes the extra mile.
Åsa is available, easy to contact, responds quickly and has good legal knowledge.
She provides very agile responses.
She has an academic understanding of the areas of law in which she operates, and her service level is very good.
She is very interested and engaged in the matter at hand and is very available, providing fast deliverables.
Åsa Krook has very good expertise.
Åsa is fantastic at handling infringement matters and overseeing enforcement measures.
She delivers exactly what we need, with top legal expertise and solid commercial understanding.
Åsa is one of the most visible names in IP. She is very experienced in filing, prosecution and representing clients in court; she is friendly and easy to collaborate with.
Åsa Krook has a longstanding reputation. Åsa is very knowledgeable and also has a great ability to arrive at practical solutions.
talented lawyer with a phenomenal reputation, even outside the Finnish borders”. “When collaborating with Åsa, I know that the matter is in the best hands “Her assessments are precise, thorough and always delivered in a timely fashion. The work she produces is of the highest quality and the outcome is always successful.”
Krook goes the extra mile and is able to explain problems and solutions that are complex in a simple way,
Her mastery of sophisticated strategies is excellent and her network of associates around the world even better. Proactive, responsive and a great communicator, Åsa always delivers.
It’s always easy to work with her; she is fast and reliable.
Fast and effective client service and deep technical knowledge on IP matters.
Skilful and experienced.
People-oriented and extremely friendly.
Quick on her feet, precise, practical and brilliant, there is no doubt to what she can achieve. Åsa is one of Finland’s best.
Committed and really talented”, Krook excels at unravelling tricky unfair business practice questions, regulatory scenarios and multifaceted franchising deals.
She has in-depth knowledge and gives excellent guidance on all general corporate matters.